B2B Content Marketing: 5 Latest Trends to Follow In 2019

In today’s business world, B2B content marketing is booming like crazy!

Technology is constantly changing, and businesses are updating their marketing strategies accordingly to stay on the top of the competition. The change is even bigger for B2B content marketing.

What is B2B Content Marketing?

B2B stands for business to business content marketing which is the art of using quality content to expand business worldwide. It helps in developing brand affinity that ultimately drives leads and sales by appealing to other businesses. In this, the goal is very compelling and persuasive that engages the audience into your services.

Do you know that 2018 was a big year for content marketing?

Yes, it was, and 2019 is on the track to bring even bigger changes that are challenging for B2B marketers. There is a big evolution in B2B marketing trends from the previous years. Thus, practising current B2B content marketing tricks will help you grow your business worldwide.

Are you wondering about what are the new trends for content marketing in 2019?

If yes, then we have covered you all. Here are the top five B2B content marketing trends that you should know to grow your business.

Podcasts Make a Comeback

Podcasts are making a big comeback this year and the trend is expected to rise in the coming years as well. A podcast is an episodic series of digital audio files that a customer can download to listen on any device, be it a phone, iPod, or laptop.

You can use your podcast to make people aware of your brand and can establish leadership in your industry. Thoughtful and valuable content in a podcast can help your brand stand out in the competition, and encourage listeners to know more about your services.

If you are looking to boost your brand’s leadership and want to reach a new audience, then this is the perfect time to add a podcast in your B2B content marketing mix. Moreover, owning a podcast provides you with an effective channel to create good relationships with your ideal clients and referral partners.

Voice Search Optimisation

With the rising popularity of personal voice assistants, including Siri, Amazon Alexa, and Google Home, people often search for things online with their help. Moreover, Google stated that by 2020 more than 50% of search would become voice searches.

These searches or queries have a more conversational tone starting with words like how what, where, etc. Therefore, you need to insert the keyword in content according to voice search, as the keywords will also follow a conversational tone.

So, use search engine optimisation (SEO) to capture the voice search to remain at the top of the competition.

Marketing Automation

When it comes to B2B content marketing, you don’t have to do everything manually. Marketing automation helps you in many ways.  It saves you time, money and efforts. Perhaps the biggest benefit of it is that it saves time, and time is money.

Are you wondering how marketing automation works?

Marketing Automation automates marketing activities and the most common use of it can email automation. Furthermore, you can automate every transaction, including social media marketing, advertising an event or products and more. With this, you can also have live chats with your customers.

Going further, let us take an example of Amazon, on the bases of your browsing history, it shows the products according to your interest. Thus, with marketing automation, you can understand the tastes and preferences of your clients and tailor your communications accordingly.

Visually Appealing Content

These days’ people often get attract towards easy to understand yet attractive content videos. With various advancements in technologies, visual content marketing is evolving and generates big revenue for companies.

When people see your video, they love to read more about your products and services which in turn brings more sales. Do you know many B2B organizations use video in some form or other to stay at the top of the market trend? You should also focus on this latest trend in B2B content marketing.

Artificially Intelligent Chatbots

Chabot is a computer program that automatically interactions with your customers. Usually, chatbots answer customers queries related to products or services and help them purchase the product they are looking for.

However, artificial intelligence chatbots help clients with personalized replies and use the gathered data to improve the quality of their interactions in the future.

If you’re serious about content marketing, have a catalogue of content that answers the important questions of your potential customers. This will help you gain more sales and lead in your industry.

Wrapping Up

B2B content marketing trend will continue to evolve. Stay authentic, clearly define your services, and invest in high-quality content to grow your business.

Kevin Neo

Kevin Neo

Founder of Hitch Marketing Pte Ltd
Kevin is a passionate digital marketer who loves to share his experiences and actionable marketing tips to people who share the same passion and desire in marketing.